Internet Marketing During COVID-19

Presented by Joe Bavonese, PhD

June 26th, 2020 – 1 hour (not designated as CE)
Noon Pacific / 1 PM Mountain / 2PM Central / 3PM Eastern

Joe will discuss the roles of Search Engine Optimization; Pay Per Click Advertising; Email Marketing; Google My Business and Social Media to generate referrals during the COVID-19 crisis. Examples will be given from actual campaigns in each of these areas to demonstrate how to deal with reductions in referrals during this time, and how to plan your marketing for the rest of 2020.

Syllabus:

• Learn how Internet Marketing is different during the COVID-19 crisis
• Understand how to improve your use of Search Engine Optimization; Pay Per Click Advertising; Email Marketing; Google My Business to generate more referrals 
• Learn which type(s) of Internet Marketing would be best in your situation: insurance based; fee for service; solo practice; group practice
• Develop metrics to guide marketing decisions for the rest of 2020

Speaker Biography:

Joe Bavonese, PhD, is the owner of Uncommon Practices, a business that has helped hundreds of therapists build successful practices and CEO of The Relationship Institute, with three locations and 26 therapists. Since 2001, Joe’s approach to private practice marketing has been highlighted in numerous national publications and conferences. Joe has written five articles on the business of private practice for Psychotherapy Networker magazine, including a feature article in the July/August 2007 issue of Psychotherapy Networker. Joe has also given numerous presentations on business and marketing for private practice at professional conferences, including the American Psychological Association; the California Psychological Association; the Massachusetts Psychological Association; the New Hampshire Psychological Association; the Oregon Counseling Association; Psychotherapy Networker (11 times); National Institute for the Clinical Application of Behavioral Medicine; the National Alliance of Professional Psychology Providers; and the Direct Marketing Association.

In 2009, Joe started the first Group Practice training program exclusively designed for psychotherapists and counselors in private practice, and since then has coached over 200 people in Group Practice principles, both individually and in groups. If you have never worked with Joe before, you are missing out! His common sense and practical approach is a breath of fresh air as well as his generosity of his knowledge. He is hands down one of the greatest business coaches of therapists of our time.