Effective and Ethical Marketing for your Therapy Practice

2 Hours. Self-Study Seminar w/ Videos

Presented By: Joe Bavonese, PhD

During COVID, many therapy practices found an unlimited source of referrals… but things have shifted.

During COVID, many therapy practices found an unlimited source of referrals. Demand was plentiful and many practitioners ended up with waiting lists. Recently many therapists found that referrals were more scarce and they needed to market their services.

This presentation focuses on specific, practical – and ethical ways to promote your therapy practice to your ideal clients, in a way that generates steady referrals and complies with the latest HIPAA guidelines. The focus of the presentation is on time- tested strategies that have been applied to hundreds of therapist practices.

Course Description

This is not a continuing education course

Educational Objectives

  • Identify the key marketing channels available to psychotherapists in private
    practice in 2023, and the ethical challenges of each
  • Describe the differences between Permission Marketing and Interruption
  • Learn about the advantages and disadvantages of digital vs community
  • Understand the benefits and pitfalls of Google Ads
  • Describe the differences between search marketing vs social media marketing


  • Introduction
  • What is marketing?
    • Permission marketing
    • Interruption marketing
    • Brand marketing
    • Direct response marketing
  • Community marketing
    • Marketing to professionals
    • Public presentations and workshops
    • Ethical issues
  • Digital marketing
    • Websites
    • Google Business Profile
    • Search engine optimization (SEO)
    • Pay per click marketing
    • Social Media marketing
    • Email marketing
    • Google Analytics
    • Google Search Console
    • Ethical issues
  • Community vs Digital Marketing: Pros and Cons
  • Summary



2 Hours.

Presented/Developed By

Joe Bavonese, PhD, is a licensed psychologist who started a group practice in Michigan in 2000, which now has 22 psychotherapists in two locations in southeastern Michigan. In 2005 Joe started Uncommon Practices, which helps solo and group practices create their ideal practice through the application of state-of-the-art business and marketing strategies, delivered through online classes, coaching and group programs. Joe has presented on these topics at 19 professional conferences including the American Psychological Association; California Psychological Association; Psychotherapy Networker; National Alliance of Professional Psychological Providers; National Institute for the Clinical Application of Behavioral Medicine (NICABM); Michigan Society for Behavioral Medicine and Biofeedback; Oregon Counseling Association and the Group Practice Summit.

Website: www.uncommonpractices.com

Program Notices

Accuracy, Utility, and Risks Statement: This program includes discussion of strategies for complying with applicable ethics codes and HIPAA, in the context of marketing a therapy practice. Misapplication of the materials, or errors in the materials, could result in non-compliance with ethics codes and HIPAA rules related to marketing a healthcare practice.

Conflicts of Interest: Joe is the Director of Uncommon Practices, which offers marketing help to therapists in private practice.

Commercial Support: None.

This course is subject to our cancellation/refund policy and complaint policy.

2 Hours.

2 Hours. Self-Study Seminar w/ Videos

This is not a continuing education course


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