Effective and Ethical Marketing for your Therapy Practice

Course Materials

Part 1: What is Marketing?
Part 2: Digital Marketing
Part 3: Email Marketing


  • Introduction
  • What is marketing?
    • Permission marketing
    • Interruption marketing
    • Brand marketing
    • Direct response marketing
  • Community marketing
    • Marketing to professionals
    • Public presentations and workshops
    • Ethical issues
  • Digital marketing
    • Websites
    • Google Business Profile
    • Search engine optimization (SEO)
    • Pay per click marketing
    • Social Media marketing
    • Email marketing
    • Google Analytics
    • Google Search Console
    • Ethical issues
  • Community vs Digital Marketing: Pros and Cons
  • Summary

Scheduled Maintenance

We will be temporarily taking the website offline at 10:00 PM Pacific (1:00 AM Eastern) tonight, July 6, in order to make some improvements. We plan to be back online by midnight Pacific (3:00 AM Eastern). We apologize for any inconvenience this may cause. Dismiss