Syllabus
- Introduction
- What is marketing?
- Permission marketing
- Interruption marketing
- Brand marketing
- Direct response marketing
- Community marketing
- Marketing to professionals
- Public presentations and workshops
- Ethical issues
- Digital marketing
- Websites
- Google Business Profile
- Search engine optimization (SEO)
- Pay per click marketing
- Social Media marketing
- Email marketing
- Google Analytics
- Google Search Console
- Ethical issues
- Community vs Digital Marketing: Pros and Cons
- Summary