An educational article series in 5 articles, with Further Reading and Resources at the end
Everyone needs a website. And more importantly, everyone has a web presence whether they want it or not!
Over the years, we’ve seen a lot of errors made when it comes to clinicians’ web presence. Whether they’re marketing errors or ethics errors, we decided we would do our part to help correct them.
To that end, we present this article collection.
What Is This Again?
Person-Centered Tech has been publishing free articles on technology in mental health practice since 2012. The following is a curated series of those articles, painstakingly updated for the current moment and placed in an order to help you get the most benefit from them.
The following articles are numbered according to our recommended reading order. Of course you may buck our system and read them however you wish.
The first article is our most popular in the web presence category. It was written for a blog carnival with Tamara Suttle. We found it so useful, though, that we decided to also have it head up this article collection.
Getting a website up can be made pretty easy, but it’s also easy to fall into some traps. So here are my top 10 mistakes in marketing your practice online.
If you aren’t familiar with the ins and outs of copyrights and posting materials on websites, we ask you to please read the next two articles. We’ve occasionally seen practice marketing advisors who advise clinicians to do things that violate copyrights and ethics codes. These article aren’t too heavy duty and there isn’t a ton to learn. But it’s important nonetheless!
Clients appreciate the convenience and value of intake forms and self-help materials on our websites. What are the ethical and legal concerns around this?
The next article is very short and sweet. But it was a followup to a really big example of how copyright violations on websites can have serious repercussions.
Recently, millions of blogs suddenly disappeared from the Internet for one small copyright volation
By now, most of us know that soliciting testimonials from clients is unethical. That doesn’t mean we can’t leverage some parts of the social media world to help us market our practices. These next two articles are where we lay out some strategies that can work and some that don’t.
Getting your practice listed in online local business directories can really boost your online marketing, but there are ethical issues to navigate in the process.
While reviews from clients are, for the most part, unethical, reviews from colleagues aren’t necessarily so. There are a few issues to consider before seeking them, however, as we lay out in this next article.
Reviews are one of the most effective marketing techniques online. Mental health folks can’t ethically ask clients for them. Luckily, we can ask colleagues.
Further Reading and Resources
You want to read through our other article collections, as well. Click here for the full list.