Episode 527: Why Therapists Shouldn’t Use Client Testimonials — Ethics, Risks, and Safer Marketing Strategies

We discuss:

Why marketing is becoming more important in our current practice context
Guidance from marketing professionals who don’t understand the scope of HIPAA
What the professional ethics codes for therapists specifically say about soliciting testimonials, anonymous or otherwise
Suggested best practices around testimonials as a therapist
Example language to use on review sites from Dr. Keely Kolmes
Ethical alternatives to client testimonials