Getting a website up can be made pretty easy, but it’s also easy to fall into some traps. So here are my top 10 mistakes in marketing your practice online.
Reviews are one of the most effective marketing techniques online. Mental health folks can’t ethically ask clients for them. Luckily, we can ask colleagues.
Clients appreciate the convenience and value of intake forms and self-help materials on our websites. What are the ethical and legal concerns around this?
Getting your practice listed in online local business directories can really boost your online marketing, but there are ethical issues to navigate in the process.
Recently, millions of blogs suddenly disappeared from the Internet for one small copyright volation
Finally, a good alternative to GoDaddy! Leasing domain names — the bits at the beginning of Web addresses like “google.com” and “personcenteredtech.com” — has long been a realm of cheap fly-by-nights and scammers. Graduates of my therapy site class know that after years of struggling with honest domain registrars folding and then dealing with shady […]
Get exposure! Put your expert message in front of thousands of readers! It’ll be the best thing you ever did for your business! How much will we pay you? Well, all that exposure… Expert sites are a hot item these days. These are places like Sharecare and SelfGrowth.com. You make an expert profile, sometimes you […]