In our latest episode, we offer actionable tips for practice owners regarding the rapidly changing landscape of online referral sources.
We discuss:
How online referral sources have changed over the last year
Why Psychology Today is no longer the dominant referral pathway
Emphasizing community based referrals
How clients are using AI to find therapists
How AI tools prioritize results
Practical do’s and don’ts for being findable via AI
We discuss:
Why marketing is becoming more important in our current practice context
Guidance from marketing professionals who don’t understand the scope of HIPAA
What the professional ethics codes for therapists specifically say about soliciting testimonials, anonymous or otherwise
Suggested best practices around testimonials as a therapist
Example language to use on review sites from Dr. Keely Kolmes
Ethical alternatives to client testimonials
Reviews are one of the most effective marketing techniques online. Mental health folks can’t ethically ask clients for them. Luckily, we can ask colleagues.
Clients appreciate the convenience and value of intake forms and self-help materials on our websites. What are the ethical and legal concerns around this?
Finally, a good alternative to GoDaddy! Leasing domain names — the bits at the beginning of Web addresses like “google.com” and “personcenteredtech.com” — has long been a realm of cheap fly-by-nights and scammers. Graduates of my therapy site class know that after years of struggling with honest domain registrars folding and then dealing with shady […]
